Stan Sport secures UEFA Champions League and fragments football streaming landscape


Optus vice president of product development, content and television, Clive Dickens, said such fragmentation isn’t necessarily bad for consumers. “Having everything in one place has turned out to be an unsustainable model,” he said.

“The value you get from these products… whether it’s Disney +, Paramount + or Stan – all operators have maintained their price point in an affordable way individually, unlike what some Australian households were paying at the total five or 10 years ago.


“I still think there is a little bit of elasticity in the market, but what really needs to happen is that we need to provide better service to consumers to understand where everything is and how they can see the value. . As the market becomes more fragmented, there are more opportunities to help simplify the market.

Stan’s deal with UEFA comes after incumbent rights holder Optus Sport – and the rest of the broadcasting industry – was surprised by a shocking $ 60 million bid filed by Sports Flick.

Sports Flick then withdrew its offer citing uncertainty caused by the European Super League controversy over the Champions League format. But sources, who were not authorized to speak publicly, claim it was in fact due to an inability to obtain bank guarantees to close the deal.

Stan, who had submitted the second highest bid behind Sports Flick, then began talks with UEFA after the proposal was rejected. Industry sources familiar with the terms of the deal said Stan’s offer was significantly lower than the $ 60 million deal offered by SportsFlick.

Stan has not decided whether he will broadcast the UEFA Champions League qualifiers, which will mark the start of former Socceroos coach Ange Postecoglou’s journey with Scottish giants Celtic.

The UEFA Champions League is unlikely to be the only football competition Stan will bid for. Football and TV sources, who are not authorized to speak in public, said Stan was interested in a range of other competitions, including the Italian Serie A and the English Premier League, which are due to be renegotiated on. next year.

Stan’s interim chief executive Martin Kugeler said the signing of a deal with UEFA underscores the streaming service’s commitment to premium sport. Stan said he had 2.3 million active subscribers in early May, adding that about 150,000 subscribers watched Stan Sport.

Stan entered the sport at the same time as he sought to reduce his reliance on Hollywood studios and differentiate himself from other streaming services locally.

There are now five streaming players who own sports broadcasting rights in Australia: Foxtel’s Kayo Sports, Amazon Prime Video, soon to be launched Paramount +, Optus Sport and Stan.

Guy-Laurent Epstein, UEFA marketing director, welcomed the deal. “Stan has strong ambitions in the world of sports, and as a sports-loving nation, Australian football fans will benefit from Stan’s world-class broadcast and production capabilities throughout the 2021-24 cycle,” said Mr Epstein said.

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